1. Corporate Officers - H
2. Habib Mitchell

Insider Trading History of Habib Mitchell

The following table details the insider trading activities (stock purchases, stock sales, and stock option exercises) by Habib Mitchell since 2012. The trader's CIK number is 1510721. At the time of the last reporting, Habib Mitchell was the EVP, Global Business Services of Yume Inc. (stock ticker symbol YUME). Also see all insider trading activities at Yume Inc.

Note that in the past Habib Mitchell also reported insider trading activities as an insider of the following companies:

Yearly summary of insider trading at Nielsen Holdings Plc (NLSN) by Habib Mitchell

		Insider Buying		Insider Sales		Option Exercises
Year	Symbol	Shares	Value	Shares	Value	Shares	Value
2014	NLSN	0	$0	46,758	$2,166,999	46,758	$1,122,192
2013	NLSN	0	$0	273,174	$10,392,317	258,599	$6,804,145
2012	NLSN	0	$0	325,178	$9,313,640	271,323	$4,341,168

Yearly summary of insider trading at Yume Inc (YUME) by Habib Mitchell

		Insider Buying		Insider Sales		Option Exercises
Year	Symbol	Shares	Value	Shares	Value	Shares	Value
2017	YUME	0	$0	0	$0	22,546	$0
2015	YUME	0	$0	0	$0	13,257	$0

Insider trading activities at 2 companies by Habib Mitchell:

1. Nielsen Holdings Plc (NLSN)

2. Yume Inc (YUME)

Table 1. Insider trading of Nielsen Holdings Plc (NLSN) by Habib Mitchell

Trade Date	Symbol	Trade Type	Shares	Price ($)	Value ($)
2014-02-26	NLSN	Option Ex	46,758	24.00	1,122,192
2014-02-26	NLSN	Sale	46,758	46.34	2,166,999
2013-11-18	NLSN	Sale	88,203	40.49	3,571,427
2013-11-18	NLSN	Option Ex	88,203	31.40	2,769,309
2013-10-28	NLSN	Option Ex	100,000	29.09	2,908,500
2013-10-28	NLSN	Sale	102,064	38.87	3,967,329
2013-06-03	NLSN	Option Ex	20,039	16.00	320,624
2013-06-03	NLSN	Sale	20,039	33.73	675,915
2013-05-01	NLSN	Sale	20,039	34.55	692,347
2013-05-01	NLSN	Option Ex	20,039	16.00	320,624
2013-04-01	NLSN	Option Ex	15,159	16.00	242,544
2013-04-01	NLSN	Sale	15,159	35.30	535,112
2013-03-18	NLSN	Option Ex	15,159	16.00	242,544
2013-03-18	NLSN	Sale	27,670	34.34	950,187
2012-09-07	NLSN	Sale	133,232	28.50	3,797,112
2012-09-07	NLSN	Option Ex	133,232	16.00	2,131,712
2012-09-06	NLSN	Sale	191,946	28.74	5,516,528
2012-09-06	NLSN	Option Ex	138,091	16.00	2,209,456

Table 2. Insider trading of Yume Inc (YUME) by Habib Mitchell

Trade Date	Symbol	Trade Type	Shares	Price ($)	Value ($)
2017-05-27	YUME	Option Ex	22,546	.00	0
2015-05-22	YUME	Option Ex	13,257	.00	0

Insider trading activities including stock purchases, stock sales, and option exercises listed in the above table cannot be completely guaranteed as to their accuracy. For more information regarding the trades made by Habib Mitchell (EVP, Global Business Services of Yume Inc at the time of this reporting) see the Securities and Exchange Commission (SEC) website.

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